Digital technologies simplify the purchase of regional products from Austrian producers. Thus, digitally competent people can protect the environment by using online platforms and apps to shop sustainably. For example, the platform "Markta" is a digital farmers' market where Austrian small and family businesses offer their products. Users can purchase all items online and pay directly via the platform. The website österreich.gv.at has also listed regional digital shopping platforms (currently only in German).

With the app "Gutes vom Bauernhof" of the Austrian Chamber of Agriculture users can find the nearest shopping opportunities for regional products or places to stop for refreshments, such as "Buschenschänken" (wine taverns). By clicking on the destination, the app navigates the user there. The app "Gutes Finden" works in a similar way. It also enables users to find sustainable businesses in their vicinity. In this case, the search includes not only food suppliers, but also fashion shops and repair shops. In addition, you can subscribe to companies using this app. This keeps you informed about their offers.