Digital transformation is changing both our society and our way of working, communicating and shopping – it is even affecting how we view mobility as part of our lifestyle. Helping to shape this change is a task for companies and society alike, and it offers opportunities for all of us. As part of the Digital Austria initiative, fit4internet provides a valuable platform for getting both companies and citizens of all ages on board. Digital market transformation needs companies that think and act the same way. At Porsche Holding, we see ourselves as active designers of this transformation, and in this regard, the digital competence of our employees is the fundamental prerequisite for sustainable economic success. Consequently, we promote and strengthen the appropriate skills of our teams in all areas, from production, sales and administration to Porsche Bank.