Bringing people and digitalisation together helps to increase the competitiveness of Austria as a business location. This applies equally to the economy and society. Here is why I personally support the fit4internet initiative: the joined forces of economy, politics and society increase the digital literacy of the population. This initiative makes Austria one of the leading countries in Europe. By investing in employees, improved processes and state-of-the-art systems, the benefits of digitalisation can also be exploited in the packaging and paper industry: digital support for the machine management and maintenance as well as the use of artificial intelligence in self-learning machines allow employees to focus on more valuable tasks and topics such as innovations and new fields of application. At the same time, new job profiles are constantly created in the areas of data science, digital HR or digital transformation - jobs that didn’t even exist a few years ago.