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Michael Hirschbrich

With the previous way of thinking that is dominant in the analogue world, we cannot advance digitalisation. The transformation, however, requires more systemic thinking and a broader user knowledge. In addition, digital high potentials are becoming increasingly important: they enable us to shape the digital world and furthermore create completely new ideas and innovative products. Institutions such as fit4internet are dedicated to generate a broad understanding of these challenges and create an eminently perceptible added value.